We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. Imagine, for a moment, that you lead a customer success operations team that is responsible for compiling a weekly report for the CEO outlining data on customer churn and analytics. Over and over, you deliver the report only to be notified minutes later about problems with the data. It doesn't matter how strong the ETL pipelines are or how many times the team reviews the SQL queries -- the data are just not reliable. This puts you in the awkward position of repeatedly coming back to leadership telling them that the information you just provided was wrong.